Process + Pricing
About
Playground
  • 3 spots available Apr'26
Let’s begin
Book a call

I Architect Scalable,

AI-Driven Service Businesses.

I partner with $1M–$10M founder-led service businesses in the US & Canada to
build intelligent growth systems that scale revenue without chaos.

I partner with $1M–$10M founder-led service businesses in the US & Canada to build intelligent growth systems that scale revenue without chaos.

Scale your business now

Scale your business now

What I Help Build

Strategic Business Architecture

Designing scalable business
models and growth strategies.

What I Help Build

Systems

Implementing AI-powered workflows that reduce manual work and increase marketing efficiency.

Growth

Infrastructure

Building marketing systems that consistently generate demand, leads, and revenue.

Operational

Clarity

Streamlining processes so teams can execute marketing and growth strategies effectively.

I Don't Work As an

Agency

I Work Directly With Founders

I work directly with founders and leadership teams to design and implement scalable business ecosystems. Every engagement is founder-led and architecture-driven.

Scale your business now

Most consultants

deliver advice.

Know more

Build Your Next

Phase of Growth

If you're building a serious company and want to implement AI, automation, and scalable business systems, we may be a good fit to work together.

Know more

  • It is a long established fact that a reader

Strategic

Business Architecture

It is a long established fact that a reader will be distracted by the readable
content of a page when looking at its layout.

What I Help Build

Systems

Growth

Infrastructure

Growth

Infrastructure

Operational

Clarity

  • Testimonials

What our

Clients say

"The biggest impact was the shift from disconnected marketing efforts to a structured, AI-driven marketing system. Our lead generation and campaign execution are now far more consistent and scalable."

Kevin

Founder,
Playroom Collective

"What stood out was the strategic clarity. We moved from ad-hoc marketing activities to a well-defined growth infrastructure that supports predictable demand and better marketing performance."

Greg Aden

CEO,
Aden Leadership

"AI was integrated into our marketing processes in a very practical way. It improved efficiency across content, campaigns, and lead management while keeping the overall strategy focused on growth."

Cathy

GWC,
Packaging

  • Book A Call

Let's Get

Started

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Deepakkhatri

1. Brand sprint

Direction and identity in 10 days.

No layers. No overhead. Just focus. This sprint is for founders who don’t have months or layers to manage. You get two strong identity directions, crafted fast and built to move with your momentum.

Designed for founders who…

  • Move fast and want clarity, not committees
  • Need direction and identity without agency layers
  • Want one partner across brand, web, and product
  • Value meaning, momentum, and intentional design
  • Want senior craft delivered at startup speed
  • Deliverables

What $7,000 gets you when every hour counts.

  • 2 full identity directions
  • Logo
  • Typography & color system
  • Graphic elements (patterns, photography, illustrations)
  • Homepage or landing page
  • Social media templates
  • 8 custom applications (editable in Figma)
  • Brand guidelines and toolkit (editable in Figma)
  • Day 1-2

Discovery & Direction

I lead the process, but first I need to feel your world. Your goals, your doubts, your story and the sparks that sit beyond your industry. The feeling often hides in the things you almost didn’t mention.

  • Day 2-5

Two Creative Directions

Two possible worlds for your brand, each grounded in meaning and feeling. Clear enough to choose, open enough to spark possibility.

  • Day 5-6

Refinement

We choose the world that feels right. I refine the direction until everything clicks: the story, the shape, the emotion.

  • Day 7-10

Final system

I’ll finalize your guidelines, assets, and applications. Everything you need to launch with confidence and consistency. You walk away with a brand that’s clear, complete, and ready to turn heads.

Take the shortcut
Book a call

About

Instagram
Linkedin
Dribble

Experience of a creative director, heart of a maker. Fast, hands-on, sleeves rolled up.

For 14 years I’ve moved between brand and digital product, from European unicorns to early-stage US startups. I’ve led product design at Klarna, shaped brand at Productboard, and evolved the fintech identity of Empower.

This puts me in a rare spot: senior enough to set direction, close enough to the work to deliver it fast and well.

My strength is staying close to the craft, scrappy, fast, and flexible when it matters most. I explore multiple directions early to find what fits, then shape everything into one clear story that connects brand, web, and product, built for the realities of early-stage momentum, not agency timelines.

  • Guiding values
  • Testimonials

Creating our with Lucie was such a fun experience. She created 2 full brand proposals and guided us through the process of choosing our final brand. Since she understood our vision perfectly, I feel like the brand reflects who we are. Great collaboration!

Klara Losert

Founder of Girlhood

Lucie rocked the project. Simply. She clearly understood our needs from day 1 and quickly delivered 3 very creative routes. The rest of the process was easy-peasy. It's been an absolute delight working with her. Can't recommend enough.

Klara Losert

Founder of Girlhood

  • Life lately

× ABOUT ×

_ Nueva.Tech

_ The Alienist S02

_ Nike 50 Anniv.

_ Casa YEN

_ Riot Games Sites

_ Random Stuff (ﾉ◕ヮ◕)ﾉ*:･ﾟ✧

_ Blue Canyon TECH

× CONTACT ×